At Push Conference – Inspiring Talks

We must learn what customers really want,
not what they say they want or what we think they should want.
— Eric Ries (Lean startups)

Push Conference is a platform set to unite designers, developers and UX professionals. Here is my summary of learning and thoughts from this year’s conference.


Attention to detail: Personalised human touch and unexpected details.

This is an ingredient found in successful products and brands. For instance Simple Bank, sends hand written postcards to their customers and allowing their customers to hash tag and edit their bank transactions on mobile.

Another example would be Yelp, where entering an ‘emoji’ in a search field gets the appropriate results. For more inspiration on tiny details, look here.


Learning and Unlearning: New devices mean new UX and UI

Interactive devices like smart headphones require new forms of UX and UI paradigms. How can we create a new user experience and interactions for products like Bragi, where most of the interaction is through ‘Hearing’?

An unexploited new world of virtual reality is waiting to be discovered. What is the future of web and Virtual reality? This gives us opportunities and the necessity to create a new UI inspired from the real world. Designers and developers must step away from UI and design principles of the current devices and have new learning by exploring.


 Love-hate relationship: Love for Users and Love for Clients.

The relationship between an agency and a clients can be well compared to a real life couple.

On the first date the appreciation for each other is expressed by the anticipation of an visionary future. And as the relationship matures, trust evolves and opens the heart and mind for building on each other strengths. In this case particularly the understanding for the beauty of an outside-in perspective.


Speed and Lean methods: The journey from assumption to real needs

The digital age has impacted the way we research and make prototypes, decide and execute decisions. ‘Learn early and learn often’ by failing before you put your product or service in the market. Google ventures puts their startups through a quick 5 day prototyping plan, which contains these 3 key points:

  • Create time pressure: Create short term goals to execute on, don’t get lost in long discussions.

  • Find more than one solutions. No group brainstorming, generate ideas by yourself and discuss later on with the group.

  • Make quick decisions. Use tools that help making quick prototypes and know what the users really want. E.g: Flinto.


Photocredits: Malaika Neri, Bragi, tinylittledetails and a photo from an article written by Bradley Leimer, Push Conference Facebook Page.