6th Jobs-to-be-done Meetup Berlin


The 6th edition of the meetup focussed on the integration of the JTBD framework into other design frameworks and the designer's toolkit as a whole. Subjects were: How do job stories compare to 'how might we...' questions? Do job stories help to better define value propositions and market segments?

The jobs-to-be-done framework emerged as a helpful way to look at customer motivations in business settings. To find out more about it, have a look at Medium or check out Intercom's Blog!