Service Innovation Labs at Intersection’15 & DMI:DMCE


At this year’s Intersection & DMI:DMCE conference we discussed our learnings and opinions on cross-cultural service design and design education.

On Tuesday, Nihan and Ben discussed 'FuturEd – Envisioning The Design Programme of the Future’. The 3-hour workshop, hosted by Iain Aitchison tried to find some answers on the big questions of future design education programs.
Our lovely Nihan, who’s currently looking into different ways of bringing lean methods into larger cooperation as part of her graduate thesis in strategic product design, gave her perspective as a student on the current state of design curricula. Having studied design at three universities himself Ben gave his opinion on t-shaped skill sets and why they should be part of interdisciplinary design programmes in the future.

Eva and Marcel presented our learnings on cross-cultural service design in the session ‘Design to align to different cultural contexts’ at Intersection. In one of our recent projects we were faced with the challenge to transfer a service concept from the European to the Chinese market. In their session, Eva and Marcel touched on the key challenges we faced to bridge the cultural gap, how we employed user centric design methods and which learnings we gathered along the way that helped to avoid pitfalls.