6th Jobs-to-be-done Meetup Berlin at Service Innovation Labs


Thank you all for making this meet-up happen. Stay tuned and join the Meetup group for upcoming events.

The 6th edition of the meetup focussed on the integration of the JTBD framework into other design frameworks and the designer's toolkit as a whole. Subjects were: How do job stories compare to 'how might we...' questions? Do job stories help to better define value propositions and market segments? 

The jobs-to-be-done framework emerged as a helpful way to look at customer motivations in business settings. To find out more about it, have a look at Medium or check out Intercom's Blog