Every service innovation starts with the user.
To build services for the needs of customers' daily lives, we develop a deep understanding of their challenges and motivations. For us, truly understanding customer needs is the foundation of successful innovation.
Finding customer insights in the real world
The most genuine inspiration for innovation arises from the challenges customers face in their daily lives. We go to great length to be in tune with users and develop a deep understanding of their everyday challenges to establish service demands based on the user’s point of view.
Designing real-life user scenarios
We design realistic user scenarios with representative user groups that share needs. This allows us to test and prove assumptions of service concepts. Thereby, we are able to increase service/market fit and streamline implementation processes significantly.
Focusing on innovation that matters
Companies often misspend resources on minimal product improvements that are hardly noticeable by customers. By focussing on insights found in real-life scenarios, we identify opportunities that turn into significant improvements for customers. We believe that service providers have to find a relevant place in the daily lives of customers to succeed in a consumer-led economy.
Our team brings years of experience in conducting interviews, user psychology and quantitative research. Get in touch to learn how we can help to grow your business with delightful experiences.