To cost-effectively develop service innovations, it is critical to test ideas as early as possible. That’s why we nurture a culture of constant refinement and continuous experimentation that stands at the core of our approach to service innovation.
Low fidelity prototyping
We know how to quickly test and validate even sophisticated service propositions with very simple means, like paper prototypes or more advanced interactive click dummies. This enables us to validate new concepts in a fast and economical manner, to focus on the most promising ideas.
Quickly improving concepts based on customer feedback is key for sharpening the focus of service innovation projects early on. Untangling complexity through multiple quick test stages gives us the means to continuously learn and reach better results.
Focus on customer delight
To step into the shoes of customers, our project teams conduct experiments and user tests themselves. Thereby, we are able to put user insights directly into practice and focus resources on aspects that are relevant for creating customer delight.
Our team brings years of experience in rapid prototyping, design thinking and interviewing customers. Get in touch to learn how we can help to grow your business with delightful experiences.