Case Study
Future of Public Health Insurance
We analyzed how market, policy, and societal trends affect a German statutory health insurer and derived future visions.
The Challenge
The German healthcare system faces major changes: digitalization, demographic change, new competitors, and changing customer expectations. A statutory health insurance company wanted to understand how to strategically prepare for this future.
Our Approach
We conducted a comprehensive future analysis:
- Analysis of market, policy, and societal trends
- Development of various future scenarios
- Derivation of strategic implications
- Identification of innovation fields
The Result
Concrete future visions that serve as the basis for the health insurer's strategic planning and innovation roadmap. Several identified innovation fields were implemented in follow-up projects.
Methods
- Trend and Market Analysis
- Scenario Development
- Strategic Foresight
- Workshop Facilitation