Understanding User-Types in B2B Service Design
We explore different user-types in B2B Service Design and give you an overview of who you are designing your B2B service for.
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We listen to users and put their needs at the center. Our expertise in user-centered design leads to solutions that are actually needed and used by people.
For a service to be sustainably successful in the market, it also requires a strategic business model. Our business designers implement profitable solutions.
We build functional prototypes and MVPs. Our tech experts enable rapid validation of ideas and the transition to implementation.
"With Service Innovation Labs, we have a holistic innovation partner at our side. From ideation to implementation, you see yourselves as true team members and thus support us significantly in our strategic goals."
Case Study
Together with a statutory health insurance company, we developed a digital service that simplifies the path to dental prosthetics for policyholders.
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We explore different user-types in B2B Service Design and give you an overview of who you are designing your B2B service for.
Read article →We present a framework for crafting Company Personas and People Personas and putting them together in a Persona Network.
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