Benjamin N. N. Schulz

Benjamin Schulz founded Service Innovation Labs in 2011 in Berlin with a clear vision: enabling innovation from within. As Founder and Managing Partner, he combines Service Design with strategic organizational development. His approach distinguishes SI Labs from traditional consultancies – rather than creating dependency, he builds capability.

Transformation from Within

Benjamin developed the framework that makes SI Labs unique:

• Inside-Out Innovation – Building internal innovation capability rather than external dependency. No consulting dependency, but transfer of methodological competence.
• iSEP – The Integrated Service Engineering Process is Benjamin’s core methodological work. It combines Design Thinking with entrepreneurial rigor and makes innovation repeatable.
• Holacracy – SI Labs has practiced self-organized ways of working since its founding. This makes the company a living proof of what it recommends to clients.
• Open Book Management – Radical transparency as a leadership principle. When everyone knows how the company is doing, everyone acts like an entrepreneur.

iSEP: The Methodology

The Integrated Service Engineering Process (iSEP) is Benjamin’s central contribution to service design practice. The methodology combines user-centered design with engineering-grade systematization – reproducible results instead of creative happenstance. iSEP makes innovation plannable and integrates Business Design from the start.

Philosophy

Innovation comes from within. The most innovative ideas in a company come from employees themselves.

This conviction shapes every SI Labs project: Rather than delivering solutions, the team empowers companies to become innovative themselves – and to maintain this capability permanently.

Projects & Clients

Benjamin works with companies like Audi, Volkswagen, Zurich, HypoVereinsbank, Yara, VR Smart Finanz, BlaBlaCar, and Dräger. The focus is on sustainable capability building – measurable results that remain when SI Labs leaves.