Case Study
Mobility Benefits for Employees
Together with a leading German automotive manufacturer, we found a way to reimagine employee benefits.
The Challenge
Traditional company car programs no longer match the diverse mobility needs of modern employees. Some need a car only rarely, while others want flexible alternatives like car sharing, public transit, or e-bikes.
Our Solution
A flexible mobility budget that employees can use individually:
- Flexible budget instead of rigid company car policies
- Combination of various mobility offerings
- Integration of public transit, car sharing, bike leasing
- Digital platform for budget management
The Result
Employees can shape their mobility flexibly and use the budget according to their individual needs. This increases attractiveness as an employer and promotes sustainable forms of mobility.
Methods
- Design Research with employees
- Service Design
- Business Model Innovation
- Prototyping & Piloting